From Idea to Product:
Build Your Vision with Confidence

You have a groundbreaking idea and deep expertise in your industry. What you don’t have—yet—is the technical team to bring it to life. That’s where Tanooki Labs comes in. We partner with non-technical founders to turn bold ideas into fully functional digital products.

Navigating the Challenges

of Early-Stage Startups

Bringing a startup to life isn’t just about the idea—it’s about execution. Many early-stage founders face similar hurdles when it comes to technology:

Clear Dev Plan


You need a clear development plan but aren’t sure how to translate your vision into a working product.

Technical Co-founder


You don’t have a technical co-founder to guide decisions on architecture, features, and timelines.

Validate Quickly


You need to validate your idea quickly with an MVP to attract investors or early customers.



Experienced Partner


You need an experienced development partner that understands startups and won’t waste time or budget on the wrong approach.


If any of these challenges sound familiar, you’re not alone.

We help founders like you move from concept to launch with a structured, low-risk process.

How Tanooki Labs Helps Founders

Build Smart

We provide the technical foundation and expertise needed to transform your idea into a market-ready product.


Sprint Zero: Laying the Right Foundation


Our Sprint Zero process ensures that your startup is built on a clear strategy, validated assumptions, and a realistic roadmap before development begins.

Business & User Discovery 


We align on your target users, market needs, and competitive landscape.

Product Definition   


We define user journeys, key features, and technical requirements.

Branding & UX/UI Design 


We create wireframes, visual identity, and interactive prototypes.

Technical Planning 


We assess development platforms, integrations, and scalability needs.

Roadmap & Cost Estimate 


We deliver a timeline and budget that sets realistic expectations.

Agile Development: Iterative, Transparent, and Scalable

Once Sprint Zero is complete, we move into Agile development sprints, ensuring continuous progress and real-time visibility.

Weekly Planning & Standups


Stay informed with regular updates and collaborative planning.

Rapid Iteration & Testing


Get working features early and often to gather user feedback.

Scalability from Day One


We build technology that can grow with your startup.

Dedicated Slack Channel


Direct access to our team for seamless collaboration.

AI-Enabled Development: Build Smarter, Faster

AI is changing how startups build products. We integrate AI strategically to help you get to market faster without unnecessary costs.

AI-powered development tools


to streamline coding and reduce development time.

Automated customer interactions


via AI chatbots and support tools.

Data-driven Insights


help you make informed product decisions.

Case Studies: Startups We've Helped Launch

We’ve worked with early-stage startups across industries—helping founders turn concepts into successful, scalable products.

The Information

Mobile App, Sprint Zero, Web, React Native, iOS, Android, Design

Hadley

Financial Services, Design, Sprint Zero, Web

Dapper Labs

Developers Helping Developers

From fintech to social apps, our team has helped founders launch and scale products that make an impact.

Why Founders Choose Tanooki Labs

With 12+ years of experience and 200+ product launches, we know what it takes to build startups the right way.

No In-House Tech Team Needed


We serve as your fractional CTO and development team, guiding you from idea to execution.

Onshore Startup-Experienced Team


Our US & Canada-based engineers have deep experience working with startups.

Sprint Zero De-risks Development


We ensure your product is well-defined before writing a single line of code.

Flexible Engagements


Whether you need an MVP, a full-scale product, or ongoing support, we adapt to your needs.

Get Started Today

Schedule a free 30-minute consultation to discuss your project and explore the best approach for your business.

Let's talk about how we can help.

We LOVE talking about ideas and how to apply tech to bring them to life. Whether your ready to build tomorrow or exploring, we’ll share our thoughts and help however we can.

Get in Touch